Relevance first

We prioritize what changes the daily routine of founders, operators and business leaders: funding rounds, market moves, platforms, artificial intelligence, the creator economy and audience behavior.

Reporting and transparency

We work with public material, official statements, market data and our own reporting. When a figure or statement comes from a third party, that is made explicit in the text.

Use of artificial intelligence

We use artificial intelligence to support research, rewriting and structuring of our stories. Every story goes through human review, and editorial responsibility always rests with the newsroom.

Separation between journalism and advertising

Paid content is always labeled as sponsored. Advertisers do not influence our coverage or editorial decisions.

Right of reply

Companies, agencies and individuals mentioned in our coverage may request clarification, additional context or a correction by emailing contato@foundersnews.com.br.